I collaborated with PR, search and segment marketing groups at APFM to develop and maintain an editorial calendar for inspiring content creation and syndication across key company content pillars for both B2B and B2C audiences.
I received national news recognition from PBS with this article in Next Avenue, in addition to creating the Senior Living Support and Resources section and blog from scratch – which became some of the most successful ‘go-to’ resources in the industry.
Peruse the senior malnutrition campaign that involved interviewing medical, financial, and law experts:
Expert Interviews:
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The Reality of Alzheimer’s — Broadcast Journalist, Meryl Comer’s Story
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Financial Planning — Andy Smith, Financial Advisor
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Legal Planning — Stuart Furman, Elder Law Attorney
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Discussing Health — Leslie Kernisan, Geriatrician
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Assessing Cognitive Ability — Wes Ashford, Psychiatrist and Neuroscientist
Additional Articles
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How Do I Know if It’s Alzheimer’s
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7 Benefits of Acupuncture for Seniors
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My Grandmother’s Alzheimer’s Story
Additional Campaign Resources:
In addition to working on content for the blog I wrote or optimized every page on the APFM website and built the remainder of the site, including subdomains, based on keyword and competitor research:
www.aplaceformom.com
I wrote this infographic copy to visually display important campaign information:
