A Place for Mom

I collaborated with PR, search and segment marketing groups at APFM to develop and maintain an editorial calendar for inspiring content creation and syndication across key company content pillars for both B2B and B2C audiences.

I received national news recognition from PBS with this article in Next Avenue, in addition to creating the Senior Living Support and Resources section and blog from scratch – which became some of the most successful ‘go-to’ resources in the industry.

Peruse the senior malnutrition campaign that involved interviewing medical, financial, and law experts:


Expert Interviews:

Additional Articles

Additional Campaign Resources:

In addition to working on content for the blog I wrote or optimized every page on the APFM website and built the remainder of the site, including subdomains, based on keyword and competitor research: 


I wrote this infographic copy to visually display important campaign information: