About Dana Larsen

I have always had a passion for storytelling whether in the form of quick, compelling captions or long-form content eBooks, journalistic news stories–or anything in between.

I come from a diverse background in digital marketing, advertising, branding, and public relations that spans nearly twenty years. Most recently, I delivered end-to-end content strategy at Affirma and led content marketing, branding, and search engine optimization (SEO) strategy for VOGLIO Digital Marketing.

I also had the pleasure to teach advanced Lake Washington School District students’ business, marketing, and digital media classes to help innovative STEM students bridge their education with practical business, marketing, and digital storytelling tactics.

Impactful Storytelling That Resonates

I love connecting audiences with ideas, whether they are students looking for inspiration and knowledge or consumers learning about specific products in various phases of the conversion funnel. I am dedicated to data-driven storytelling because, while instinct is important, data and analytics equip businesses with the information they need to truly know their target market and demographic so they can reach their bottom line and achieve ROI.

In addition to supporting teams at Affirma and starting the SEO and content channels at VOGLIO, I have held management positions at Nordstrom, A Place for Mom and The Seattle Times. I have also worked as a writer at All Star, and Concur and graduated from the University of Washington.

Content Mediums and Expertise

If you’re lost for words, let me help you. 

I create engaging, impactful copy adaptable to fit your needs. My experience in producing various types of content, including understanding ROI outcomes by asset types and amplification channels, enables me to provide value around content strategy for both B2B and B2C audiences.

WHAT I DO:

• Blog posts
• Web content
• SEO, SEM
• Branding
• Content design and UX
• Press releases
• Email marketing
• Whitepapers and eBooks
• One-pagers
• Case studies
• Journalism
• Ghost writing

WHO I’VE WORKED FOR: (details on request)

• Technology and digital marketing agencies
• Fashion and lifestyle brands
• Healthcare companies
• SaaS and Cloud Computing companies
• HVAC brands
• News and journalism companies
• Real estate
• Government agencies