Content Writing & Digital Strategy

I have had the pleasure to work with many companies to deliver content assets and digital marketing expertise.

I have done the following with each of these organizations:

  • Effectively collaborate with company stakeholders to deliver quality content that not only drives awareness, but also effectively converts for both B2B and B2C companies.
  • Perform audience segmentation research and create user personas to craft content and customer stories that resonate and perform.
  • Manage projects and campaigns working with multiple people in different roles, and often on tight deadlines.
  • Leverage internal data, available market data, and expert 3rd party insights to develop content themes and topics that effectively establish thought leadership.
  • Interview subjects to uncover story ideas and evidence and effectively use influencers to build awareness in appropriate marketplaces.
  • Tell a story using words, images and audio to attract desired audiences.
  • Creatively use SEO best practices to create and syndicate content in a cost-effective manner.

Most of my content marketing expertise and writing samples are provided in the other areas of this website:

Senior Finance Advisor
SAP Concur
A Place for Mom
Case Studies
One Pagers
eBooks, Tip Sheets, Guides

Additional examples are below.

I have freelanced for a few Real Estate companies and wrote articles for their blogs:

I worked with Weber Shandwick on digital marketing tactics and service offerings: