I collaborated with multiple teams to create engaging and effective marketing campaigns to tell unique brand stories and build web experiences that resonated with multiple e-commerce audiences.

I was responsible for weekly, sometimes daily, updates on the Men’s section of the website: 

I was also responsible for website campaign communications and updates for holidays, events, Nordstrom Rewards, Nordstrom Cares, and new store openings. Here is a sampling of the campaigns I managed which often required late-night and early-morning builds to launch for e-commerce success:

  • Anniversary Sale

  • Half Yearly Sale

  • Holiday

  • Valentine’s

  • Mother’s Day

  • Father’s Day

In addition to creating powerful web experiences for, I collaborated with creative design, PR, site merchandising, SEO, and content teams to deliver an exceptional user experience (UX) to drive awareness, interest, and store sales.