Content Writing & Digital Strategy

I have had the pleasure to work with many companies to deliver content assets and digital marketing expertise.

I have done the following with each of these organizations:

Effectively collaborate with company stakeholders to deliver quality content that not only drives awareness, but also effectively converts for both B2B and B2C companies.
Perform audience segmentation research and create user personas to craft content and customer stories that resonate and perform.
Manage projects and campaigns working with multiple people in different roles, and often on tight deadlines.
Leverage internal data, available market data, and expert 3rd party insights to develop content themes and topics that effectively establish thought leadership.
Interview subjects to uncover story ideas and evidence and effectively use influencers to build awareness in appropriate marketplaces.
Tell a story using words, images and audio to attract desired audiences.
Creatively use SEO best practices to create and syndicate content in a cost-effective manner.

Most of my content marketing expertise and writing samples are provided in the other areas of this website:

Additional examples are below.

I have freelanced for a few Real Estate companies and wrote articles for their blogs:

I worked with Weber Shandwick on digital marketing tactics and service offerings: